Alors que Jessica Rust avait une fabuleuse carrière de designer pour Jonathan Alder et Ralph Lauren à New York, son mari a été transféré à Minneapolis pour son travail.
Soudainement, avec un fils de 4 ans à la maison et n’ayant rien à faire de ses journées, elle pensait devenir folle. C’était en 2006. Tout ce qu’elle désirait était d’être créative dans un espace restreint. Son idée: Jessica Rust Designs (http://www.rustdesigns.com/), une collection de céramique personnalisée. Ses produits ont commencés à se vendre comme des petits pains chaud et elle a dûe plus souvent qu’autrement se taper des journées de 14 heures.
Avec cette femme de grande expérience, elle nous conseille: vous devez savoir ce que le client veut. “Au début, je n’avais pas d’expérience pour comprendre ce qui se vendrait et ce qui ne marcherait pas. Maintenant, je fais beaucoup d’effort pour prédire ce qui marchera.”
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While Jessica Rust had a fabulous career as a designer for Jonathan Alder and Ralph Lauren in New York, her husband was transferred for work to Minneapolis.
Suddenly, at home all day with her 4 years old and nothing to do, she thought of becoming crazy. It was back in 2006. All she wanted was to do something creative that didn’t need a lot of space. Her idea: Jessica Rust Designs (http://www.rustdesigns.com/), a collection of subtly customized ceramics. Her products started to sell out and she had to do more than ever days that spread to 14 hours.
With this highly skilled and experienced woman, she gives her this advice: know what the customer wants. “At first, I didn’t have the experience to understand what would and wouldn’t sell. Now I really try to sty on top of trends.”
While Jessica Rust had a fabulous career as a designer for Jonathan Alder and Ralph Lauren in New York, her husband was transferred for work to Minneapolis.
Suddenly, at home all day with her 4 years old and nothing to do, she thought of becoming crazy. It was back in 2006. All she wanted was to do something creative that didn’t need a lot of space. Her idea: Jessica Rust Designs (http://www.rustdesigns.com/), a collection of subtly customized ceramics. Her products started to sell out and she had to do more than ever days that spread to 14 hours.
With this highly skilled and experienced woman, she gives her this advice: know what the customer wants. “At first, I didn’t have the experience to understand what would and wouldn’t sell. Now I really try to sty on top of trends.”
Jessica Rust
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